EXPERIENCE

TAROBO｜Design Lead

Jul 2020 – Present , Taipei

⟐ Heavily focus on designing WECHAT mobile-first extensional service, such as in-app game, in-app web, and web.

TAROBO｜UI/UX Designer

Feb 2018 – Jul 2020 , Taipei

TAROBO Web Product:
⟐ Building product guideline, modularizing product’s components , and organized product flow.
⟐ Redesigned, resolved and designed simulated fund-portfolio UI.
⟐ Optimized RWD UI/UX in mobile experience for whole product.
⟐ Held design thinking of user experience in the user interface.
⟐ Communicated with engineers and define user scenarios and UI flows.
⟐ Planned A/B testing for redesign flow and work with marketing advertising.
⟐ Supported marketing’s advertising and promotion, such as fund-releasing press conference VI, fund’s sales kit, and online ads, etc.
⟐ Tested and fixed product’s bug for TAROBO web product.

TAROBO Light-Service Web Product:
⟐ Designed new product, customer-portfolio management tool based findings on previous research on TA and inside-staff and survey of 100 users, for Bank CRM and managers.
⟐ Created wireframe and user interface prototypes to do run Usability Testing .
⟐ Maintained user interaction systems in Light-Service backstage.
⟐ Learning legal definition of Personal Information Protection Act and Anti Money Laundering Qualification.

DaoCloud｜UI/UX Designer｜Internship

Sep 2015 – Jul 2016 , Shanghai

⟐ Commended to analyze product number, and find the weak spot to optimize.
⟐ Helped modularizing product’s components to make a better management of design file and coding file, and also reduced the communication costs between teams.
⟐ In charge of company’s annual Beijing Cloud commit VI identity, and design a gift set, booth design, and new company CF.

Massvig｜UI/UX Designer｜Internship

Feb 2015 – Aug 2015 , Shanghai

⟐ Heavily focus on designing WECHAT mobile-first extensional service, such as in-app game, in-app web, and web.
⟐ Designed a new company identity system.
⟐ In charge of photography and flat design to help marketing team.

Elite PR Group｜Account Executive｜Internship

Jul 2014 – Sep 2014 , Taipei

⟐ Commenced a new hospital marketing plan on luxury medical healthcare product based findings on previous research on Taiwan market and survey of 100 related health brands.
⟐ Negotiated with over 30 organizations to cooperate on a healthcare marketing plan.
⟐ Improved social media engagement by 20% on restaurant customers by introducing a new-camapign plan of a vegan restaurant, fruitfulfood; re-positioned brand at a younger image by online and offline marketing campaigns.

You Eat Fruit｜President

Feb 2013 – Nov 2013 , Taipei

⟐ Launch a fruit box business in campus to promote “Eating healthy is easy” idea.
⟐ Builded member subscription and delivery service system, and hired 5 part-time employee to run the business.
⟐ Sold over 1,000 packs within three weeks, and interviewed by two major media outlets.
⟐ Planed and executed marketing projects for brands identity.

Golden Melody｜Vice Minister of Publicity

Dec 2012 – Jul 2013 , Taipei

⟐ Strategically planning marketing activation projects for brands aiming at attracting musician and audience.
⟐ Led and guided 16-members team to hold over 50 online and offline activities, such as concerts, musical lectures, and campus market, etc, and each activity attracted at least 200 participants.
⟐ Attracted more than 36,000 audiences over 3 days during the preliminary rounds and more than 6,000 during the final competition.